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Final call for safety ahead of Santa's Christmas dash

Final call for safety ahead of Santa's Christmas dash

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Final call for safety ahead of Santa’s Christmas dash

Emergency Services in Dublin have joined forces with South Dublin County Council and the Road Safety Authority for an upcoming road safety campaign called ‘Because’. The campaign outlines the possibilities of how a collision is caused and consequences and injuries if a person does not follow the safe rules of using the road.

The new road safety campaign is aimed at all road users and will focus on four factors of road safety; safe speeds, being sober, belted and visible.

John Keogh, Third Officer with Dublin Fire Brigade said ‘Firefighters respond to collisions every day and our paramedics and advanced paramedics are trained to deal with multiple trauma, between outer body injuries, head injuries and internal injuries. We are faced with multiple trauma following collisions, and sometimes, the hidden injuries are the more dangerous type.’

The National Ambulance Service in Tallaght will focus on seatbelt wearing as part of the campaign. Advanced Paramedic Supervisor Eoghan Connolly said the injuries suffered by a person not wearing a seatbelt are horrific. ‘We see this all too often, and many injuries could be avoided if a person was wearing a seatbelt. When you get into a vehicle, the first thing you should always do is to put on your seatbelt, because if you don’t and you’re in a crash, you could be seriously injured or killed.’

The Gardaí will operate their clampdown on drink & drug driving throughout the Christmas and New Year and for this campaign, they will continue their message to drivers to be sober while driving. Garda Willie Gaynor, Divisional Traffic Unit in Terenure said ‘Every driver is aware of the fact that it is illegal and dangerous to drive while under the influence of alcohol and they should also be aware that if they drive while drunk and are stopped, breathalysed and convicted, they could lose a lot more than their pride and respect. The message is simple, if you are out socialising and drinking alcohol, don’t drive, because if you do, it could be the last trip you ever have.’

South Dublin County Council is leading the campaign which will begin in early January and involve video messages on social media and in local cinemas. Road Safety Officer Declan Keogh said ‘The onus is always on an individual to ensure their own safety, but we still have to remind them of risks and dangers and outline to them the consequences of their actions, whether its drink driving, speeding, travelling in a car unbelted or not being visible on the road. We are asking all road users to make this time of year, in particular the new year, a time for them to improve their driving behaviour, cut their bad driving habits and become safer, because if they do, the roads will be much safer for everyone.’

Visibility is one of the key aspects of this campaign and separately, the Road Safety Authority and the Vintners’ Federation of Ireland willdistribute 50,000 high visibility reflective vests among almost 4,000 pubs nationwide. The vests will be available free of charge for customers to use.


Declan Keogh, Road Safety Officer, South Dublin County Council Mob: 087-7658838 – Email:


South Dublin County is one of four local authority areas in the Dublin region.

South Dublin County Council provides and funds a broad range of services including housing, roads, walking and cycling routes, parks and playgrounds, libraries, sports facilities, litter control, arts centres, enterprise units, fire services, community infrastructure and financial supports. It also serves as a platform for local democracy with 40 councillors spread across six electoral areas.

Bounded by the River Liffey to the North and the Dublin Mountains to the South, the County lies 16 kilometres south west of Dublin city centre and has an administrative footprint of 223sq. kilometres. The County has nine main villages Clondalkin, Lucan, Palmerstown, Rathfarnham, Tallaght, Templeogue, Saggart, Rathcoole and Newcastle and is bounded by adjoining counties of Wicklow, Kildare, Dublin City, Fingal and Dun Laoghaire.


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